SEO is a buzzword. You’ve heard it, we’ve heard it, and we’ve all heard the talk about how important it is for online businesses’ marketing plans. Essentially, SEO is a technique by which companies produce search engine optimized content such as articles and blogs that contain keywords or phrases. These keywords or phrases are the things that people type into search engines in order to find for a product or service. When you include these keywords into your content, it helps search engines pull up and prioritize your online business. You need SEO—it’s an incredibly valuable marketing tool that will get your online business recognized. But SEO is just that, a single tool, and you should not rely only on SEO for all your marketing needs.