Although internet marketing trends come and go, one aspect or element always remains constant – content is king. In a 1996 essay entitled “Content is King”, the author Bill Gates wrote “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Since that time, the phrase has become the mantra that most internet marketers and SEO experts use religiously.
More and more online businesses today have realized the importance of content in their internet marketing endeavors. This is a valuable marketing tool that enables individuals to meet their business, financial, and personal goals when it is created properly. Furthermore, if you treat content like the incredibly valuable asset that it is, it will make a significant difference in your sales and profits.
If you have not familiarized yourself with content marketing or engaged in it, then you could be missing out on additional sales and profits. Content marketing is a strategic approach to attracting and retaining clients or customers by creating and publishing consistent, relevant, and valuable content. Suffice it to say, content is the basis for profitable consumer actions in this form of internet marketing.
5 Reasons Why Content Is King
As businesses began using blogs and websites to promote their products or services, content became the foundation of many internet marketing strategies. Today, there are 5 primary reasons why content is not only king it is the heart of successful marketing endeavors:
- Content drives the search engine ranking pages.
- Content is the driving force behind e-mail marketing.
- Content is what separates you from your competitors.
- Content provides your website visitors with a reason to return in the future.
- Most importantly, content is still the #1 reason that people surf the internet.
Remember, content marketing can impact your bottom line positively, but it has to be well-written and constantly updated. For more information on content marketing, seo or website design, contact Urban Media Co. in Boise at 208-342-2244.