Google Chrome's announcement regarding flash ads is certainly a positive point for users, although some website owners have expressed a certain amount of concern. However, Google's decision is also based on factors that can actually help website owners to have better site navigation and functionality.
What Is Involved?
Essentially, starting on September 1st 2015, Google Chrome states that the blocked content will only encompass flash videos that are not deemed integral to the actual function of the site. This means that website owners who have flash incorporated into their pages should not have to worry, since the algorithm recognizes this content as integral to the site. Further, embedded videos will also function as intended, since this is also recognized as a part of the planned site.
Basically, the new Google Chrome protocols will stop flash video ads from instantly playing as users are attempting to load a page. The reason that this is important is because instantly loading flash also interferes with the loading of the link that the searcher clicked on, and many times, this can freeze the page itself, or cause Google Chrome itself to become entirely non-responsive.
The result will be that users can now load pages more easily, without the obstacle of flash ads that instantly pop up. Of course, users will still have the option to click on the ad willingly, but auto-playing will no longer be an issue when loading pages.
Further, auto-playing flash ads have also been a steady in-road for hackers, and the lack of control that the user has in stopping the ads from running also become a boon for hackers. With the blocking of the auto-play, Google Chrome is also hoping to help users gain greater cyber security through the use of the search engine. Overall, it looks as though these changes will be positive, and can greatly increase the integrity of the internet.